A new B2B sales experience turning media offerings into directly explorable and purchasable products.

For 20 Minutes, we created a new digital sales experience that fundamentally rethinks how media products are presented and sold to business clients. Built with NOBOUND, the platform transforms complex advertising and media offerings into clearly structured, shopable products.

Instead of navigating sales decks or static PDFs, B2B customers can now explore, configure, and understand media solutions through a transparent, product-led experience—bringing clarity and ease to a traditionally opaque process.

Productizing B2B Media Sales

By using NB© as a modular foundation, 20 Minutes can continuously evolve its sales offering without reworking the underlying system. Media products can be updated, combined, and extended as the portfolio grows—while maintaining consistency and usability for business clients.

This approach shifts B2B sales from relationship-heavy processes to a scalable, customer-centric model. Media offerings become tangible, comparable, and accessible—establishing a repeatable blueprint for productized media sales in publishing.